Case Study — Brand Redesign
Trading
Faces.
Creative experiences that bring events to life. A Detroit-rooted creative service delivering face painting, balloon artistry, and event experiences designed to engage and elevate audiences.
Focus
Events + Entertainment
Model
Bookings, Packages, Add-ons
Stage
Established → Expansion
Market
Detroit → New York
The Opportunity
Demand Meets
Expansion.
Trading Faces had strong demand and consistent bookings. The opportunity was refining its positioning, visual identity, and systems to support expansion into new markets and higher-value opportunities.
What Was Developed
Positioning
+ Identity.
Brand Positioning
A creative event service that blends artistry, entertainment, and professionalism to deliver memorable experiences.
Logo Redesign
A refreshed logo system designed to reflect the energy, creativity, and professionalism of the brand while improving clarity and consistency across digital and in-person experiences.
Revenue Model
Event bookings and hourly services, private parties and corporate events, add-on services including balloons and custom designs, expansion into new markets including New York and regional growth.
Service Focus
Face painting, balloon twisting, event entertainment.
Growth Direction
Expansion into New York and surrounding markets, increased premium bookings, stronger brand presence and pricing.
Visual Identity
Logo
Redesign.
A refreshed logo system designed to reflect the energy, creativity, and professionalism of the brand while improving clarity and consistency across digital and in-person experiences.
Before — 2008
After — 2026
Brand Guidelines
Complete
System.
Customer Profile
Who They
Serve.
Audience
Parents, event planners, and organizations
Context
Planning events or parties
Need
Engaging entertainment with professionalism and reliability
Outcome
Memorable guest experiences
Strategic Shift
Premium
Positioning.
Refined positioning and a stronger visual identity support higher-value bookings, clearer brand recognition, and expansion into new markets.
Outcome